Yesterday saw the first attempt at one of our "new" page 1 graphics..... As predicted, it arrived with late notice, but the lateness of the decision to run a graphic on the front page was due more to the actual timing of the BHP/Rio Tinto announcement driving the graphic rather than any indecision about whether to graphic or not graphic. The late news also created a fair bit of page changes for the subs inside the main book, along with a couple of extra graphics to boot, including a timeline and graphic size changes.
The actual page 1 graphic didn't seem to present any major dramas for the guys though. Clear communication, a simple idea, short, sharp text grabs (and not too many of them) all helping in the end. The BHP Billion share price line also fitted nicely around the photo of BHP chief Marius Kloppers.
A solid start (well done team) which will no doubt encourage the decision-makers to use more graphics on the front page in the future I'm guessing...... (Les)
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